followalex FollowAlex is Leeds City Council’s innovative marketing campaign to support the aims of Find Your Talent and raise awareness of culture amongst young people in Leeds.  The communications initiative combines social media platforms like Facebook and Bebo with traditional advertising media, including billboards, bus interior and exterior, bus stations and radio to promote and support the online activity.

FollowAlex will encourage young people to find out for themselves what is going on in their city, and through peer endorsement, demystify the barrier that the idea of culture can sometimes create.

Join the FollowAlex group on Facebook by following this link here; and keep an eye out for status updates on buses and billboards across Leeds this summer.

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